Design

Customer Loyalty to the Golden Arches?

My son (9), daughter (6) and I love to reward ourselves at the end of a Saturday morning Park Run with ice cream from McDonalds. There are 2 McDonalds locations close to our house. One is amazing. I love to watch their staff work quickly and efficiently to provide good food and customer service! The [...]

Customer Loyalty to the Golden Arches?2017-03-16T01:08:26+10:00

Usability from the perspective of a 5-year old

When my 5-year old daughter helps with the family's grocery shopping she knows she will receive a small reward. Last weekend she asked me to get her "pink milk". The dairy section displayed two strawberry milk options: Dairy Farmers Classic Strawberry. 300ml for $1.50 ($5 per litre) Norco Mighty Cool. 250ml for $1.75 ($7 per litre) From my perspective [...]

Usability from the perspective of a 5-year old2016-11-25T20:56:56+10:00

Simplicity is the Ultimate Sophistication!

"La Scapigliata" by Leonardo Da Vinci. The great artists of the world go to extraordinary lengths to produce work that is simple, flawless and natural. Leonardo Da Vinci was once quoted, "Simplicity is the ultimate sophistication". You don't immediately think of the sacrifice made to produce great art. During high school I played the trumpet [...]

Simplicity is the Ultimate Sophistication!2016-11-17T22:13:14+10:00