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BIGJUMP Home 2018-01-30T19:54:32+00:00

UPCOMING EVENTS

Playing Lean: Full Game (12 players max!)

Wednesday February 28 2018, 5:30pm – 8:30pm @Oracle Brisbane
Level 16, 340 Adelaide St · Brisbane

 

Join us on 28 February to experience the Playing Lean game!

• Play the Game!
• Help your team understand Lean Startup in 2.5 hours
• Game is limited to a maximum of 12 players only

Registration & Additional Information

Playing Lean is an educational board game which facilitates learning of the Lean Start-up principles through gamified experience.

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“This the third time I have played ‘Playing Lean’.  I learn something new every time, this time it was Strategic Planning”

Randall Austin, COO Setsomi

 

 

Pricing Strategies for your Startup

Thursday 1 March 2018, 12pm – 12:45pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley

Registration & Additional Information

This event will provide an introduction to and discussion around pricing strategies for startups.

This topic is ideal for those seeking to improve their understanding of pricing strategy. There will be approximately 30 mins of content and 30 mins of discussions Q&A. According to Madhavan Ramanujam (Monetizing Innovation: How Smart Companies Design the Product Around the Price), there are only three pricing for startups:

1) Maximization
2) Penetration
3) Skimming

Maximization (Revenue Growth) – maximize revenue growth in the short term. Startups should pursue maximization when there are no clear differences in customer segments’ willingness to pay, and when the optimal short term and long term prices are equal. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

Penetration (Market Share) – price the product at a low price to win dominant market share. A bottoms-up strategy lends itself to penetration pricing. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Penetration pricing leads to land-and-expand sales tactics. Expensify, Netsuite, New Relic, Slack follow this model. Penetration prioritizes market share.

Skimming (Profit Maximization) – start with a high price and systematically broaden the product offering to address more of the customer base at lower prices. Skimming is widespread in consumer hardware. Apple sells the latest iPhones at the highest prices, and repackages older models at lower prices to address different customer segments. As Madhavan tells it, Steve Jobs was both a product genius and pricing genius. By pairing the two skills, he led Apple to record-breaking profits quarter after quarter.

Important to know
If you have not visited the RCL location, please give yourself 15 mins extra time!

RECENT EVENTS

Australian Computer Society QLD Young IT Career Boot Camp

Tuesday February 20, 2018, 9am – 12pm @Brisbane Marriott Hotel
Level 2, 515 Queen St · Brisbane

Additional Information

On 20 February Australian Computer Society (ACS) successfully hosted their second QLD Young IT Career Boot Camp with over 100 participants from Queensland as well as inter-state.

The boot camp is aimed at keeping yourself relevant and employable. Focus on listening skills and keeping skills up to date.

The event is targeted towards, but not limited to, students currently completing their studies, this special event will allowed participants to keep abreast with their professional development through the facilitation of three separate sessions, highlighting ways in which you can stand out and succeed as a skilled professional.

Joeri (Yuri) Timmermans from BIGJUMP and Maria Bowering were invited to present and provide a workshop about listening.

The presentation and workshop slides are available on bigjump.com.au/resources

Platform Strategies for Startups (Part 2)

Thursday 15 February 2018, 12pm – 12:45pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley

Additional Information

“Platforms are eating the world!”

Today, platforms like Amazon, Airbnb and Uber are dominating those earlier, linear business models. Two new books by prominent economists, Matchmakers and The Platform Revolution, ably explain the dynamics of how platforms like these function as multi-sided markets.

In Part 2 of Platform Strategies for Startups we will cover:

• The 3 elements to design a successful platform
• “Monetization” for Platforms
• The 8 strategy options to successfully launch a platform
• The future opportunities for the Platform Revolution

The majority of the content for this presentation is based on the following book:

For additional information can be found in the following videos:
Video 1 | Video 2 | Video 3

We are looking forward to meeting those who are interested in learning and participating in future platforms!

Important to know
If you have not visited the new RCL location, please give yourself 30 mins extra time!

Paul Davies

Startup Sales: B2B Sales tips and tricks for Startups

Thursday 1 February 2018, 12pm – 12:45pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley

Additional Information

This event is for startup founders seeking to better navigate B2B sales.

We will cover:
• Common mistakes startups make in sales
• Effective ways to think (and explain) when selling
• B2B Sales Process
• Building prospects
• Your message
• Cold Calling
• First Meeting

The presenter is Paul Davies, mentor at River City Labs. He has 18 years of B2B sales experience with over $30M of personal selling. Paul has worked in organisations with zero marketing/branding to sign up big-brand customers.

Event slides available on bigjump.com.au/resources

Platform Strategies for Startups (Part 1)

Thursday 18 January 2018, 12pm – 1pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley

Additional Information

Aside from being billion dollar companies, what do the following organisations all have in common?
– Uber 
– Airbnb
– Amazon
– Apple
– PayPal

These companies were built on platforms: two-sided markets that are revolutionizing the way we do business. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. This presentation will cover the highlights of the book, “Platform Revolution“, from a SAAS or Startup perspective.

Important to know
If you have not visited the new RCL location, please give yourself 30 mins extra time!

Startup Sales: How Successful Companies know how to Grow – Leveraging Jobs Theory

Thursday 21 December 2017, 12pm – 1pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley

Additional Information

Dumb question: is achieving business growth a high priority for your Startup?

If you have not considered how “Jobs Theory” is impacting your business, it might be too late…

Jobs Theory, by by Prof. Clay Christensen (Harvard), has been developed over the past 20 years and is now a powerful predictive theory for business growth and success.

In this Meetup we will cover:

  • What is Jobs Theory? (see video here)
  • Practical ways to apply Jobs Theory for your Startup
  • Interactive Q&A

The primary material for this presentation is based on the 2016 book is Competing Against Luck by by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan. 

For further information on Jobs Theory: Harvard Business Review interview with Prof. Christensen

Paul Davies will outline the “Jobs Theory” and give you practical examples and tips to apply in your Startup Sales today!

Event slides are available on bigjump.com.au/resources

“Well worth it, thanks, good discussion, different perspectives and I appreciate the interaction afterwards.” Oliver Raman, Screenboss.io

“Thanks Paul! Fantastic talk!” Garth

Startups: Getting into the right Mindset for Sales!

Thursday 7 December 2017, 12pm – 1pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley

Additional Information

  • Do you find your sales difficult?
  • Do you procrastinate about sending that introduction to a new organisation? Reluctant to make a follow up call to your customer on the proposal you sent? But for most people, their biggest challenge with sales is mastering their their own psychology.  However when you are aligned with the right sales mindset and activities, your sales will increase as a natural consequence…

At the highest level of professional sport, there is very little difference between the physical prowess of each athlete.

Olympic Athlete Sarah Pavan has been quoted, “A Winners’s Mindset is the difference between good and great”.

We will cover the following:

  • Sales Misconceptions
  • How to “Manage your own Psychology” in Sales
  • Case Studies and Examples you can action today

Research for this presentation is based on the following:

  • To Sell is Human Daniel PinkStartups: Getting into the right Mindset for Sales!
  • As a Man Thinketh James Allen
  • The Inner Game of Music Timothy Gallway
  • The Trusted Advisor David Maister
  • Start With Why Simon Sinek

The presenter is Paul Davies, mentor at River City Labs. He has 18 years of B2B sales experience with over $30M of personal selling. Paul has worked in organisations with zero marketing/branding to sign up big-brand customers.

Event slides available on bigjump.com.au/resources

“Great practical insight from a veteran sales man”

Boris

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