The Business Model Canvas (BMC) is a strategic management and lean startup template for developing new or documenting existing business models.
It is a visual chart with elements describing a firm’s or product’s:
- Value proposition – Why a customer should buy from you
- Infrastructure – How to reach customers
- Finances – What are your revenue and costs sources
BMC can be used across a wide variety of organisations including: Startups, Enterprises and Government.
It is one of the easiest tools to get started with after only a short introduction.