PROFIT BY DESIGN
Do those words actually go together – yes, they do.
Businesses need to make a profit, so the business can continue to deliver value for its customers, and provide a return for the investors.
Even if you want to start a non-profit, or an organisation that can be classified as a charity – you still need to make money (profit) to continue the good that you want to do.
We need to be comfortable with that.
Profit is not a bad word, it is means that allows businesses to survive, for entrepreneurs to commercialise their ideas and for business owners to have a decent lifestyle.
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