Blog 2016-11-25T00:48:58+00:00

What I learnt today from Retail Sales

This morning I had an urgent need to purchase a pair of shoes for work. I arrived at work (cycle commute) and for the first time in 3 years I had no shoes! I chose [...]

Customer Loyalty to the Golden Arches?

My son (9), daughter (6) and I love to reward ourselves at the end of a Saturday morning Park Run with ice cream from McDonalds. There are 2 McDonalds locations close to our house. One [...]

Usability from the perspective of a 5-year old

When my 5-year old daughter helps with the family's grocery shopping she knows she will receive a small reward. Last weekend she asked me to get her "pink milk". The dairy section displayed two strawberry milk options: Dairy Farmers [...]

What ICT can learn from the Aviation Industry?

For almost 5 years I worked for Jeppesen, an iconic aviation company that has pioneered aeronautical navigation since the 1930's. When an aviation accident occurs a detailed investigation follows. The findings from each investigation helps [...]

Why everyone on your team should understand The Lean Startup

That new product idea that you have for your organisation? There is a 70-90% chance it will fail. Why? Because you don't know what you don't know. If you launch a fully-featured product without testing your [...]

Is the “Age of Ultron” really approaching?

The latest Marvel/Avengers movie, Age of Ultron is hitting cinemas right now. The anticipation of watching makes me feel like I'm a kid again. Cool Technology, Flawed Superheroes, Sophisticated Villain, Random Jokes... What's not to love? These types of [...]