UPCOMING EVENTS
RECENT EVENTS
Pricing Strategies for your Startup (Part 1)
Thursday 1 March 2018, 12pm – 12:45pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley
This event will provide an introduction to and discussion around pricing strategies for startups.
This topic is ideal for those seeking to improve their understanding of pricing strategy. There will be approximately 30 mins of content and 30 mins of discussions Q&A. According to Madhavan Ramanujam (Monetizing Innovation: How Smart Companies Design the Product Around the Price), there are only three pricing for startups:
1) Maximization
2) Penetration
3) Skimming
Maximization (Revenue Growth) – maximize revenue growth in the short term. Startups should pursue maximization when there are no clear differences in customer segments’ willingness to pay, and when the optimal short term and long term prices are equal. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.
Penetration (Market Share) – price the product at a low price to win dominant market share. A bottoms-up strategy lends itself to penetration pricing. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Penetration pricing leads to land-and-expand sales tactics. Expensify, Netsuite, New Relic, Slack follow this model. Penetration prioritizes market share.
Skimming (Profit Maximization) – start with a high price and systematically broaden the product offering to address more of the customer base at lower prices. Skimming is widespread in consumer hardware. Apple sells the latest iPhones at the highest prices, and repackages older models at lower prices to address different customer segments. As Madhavan tells it, Steve Jobs was both a product genius and pricing genius. By pairing the two skills, he led Apple to record-breaking profits quarter after quarter.
Important to know
Event slides are available on the Resources page.
Playing Lean – Full Game @Oracle Brisbane
Wednesday February 28 2018, 5:30pm – 8:30pm @Oracle Brisbane
Level 16, 340 Adelaide St · Brisbane
Join us on 28 February to experience the Playing Lean game!
• Play the Game!
• Help your team understand Lean Startup in 2.5 hours
• Game is limited to a maximum of 12 players only
Playing Lean is an educational board game which facilitates learning of the Lean Start-up principles through gamified experience.
“Thanks for facilitating the game night of Playing Lean . Lots of learning from everyone. We need to play it again …”
Jason Lowe, Principal Sales Consultant, ORACLE
Australian Computer Society QLD Young IT Career Boot Camp
Tuesday February 20, 2018, 9am – 12pm @Brisbane Marriott Hotel
Level 2, 515 Queen St · Brisbane
On 20 February Australian Computer Society (ACS) successfully hosted their second QLD Young IT Career Boot Camp with over 100 participants from Queensland as well as inter-state.
The boot camp is aimed at keeping yourself relevant and employable. Focus on listening skills and keeping skills up to date.
The event is targeted towards, but not limited to, students currently completing their studies, this special event will allowed participants to keep abreast with their professional development through the facilitation of three separate sessions, highlighting ways in which you can stand out and succeed as a skilled professional.
Joeri (Yuri) Timmermans from BIGJUMP and Maria Bowering were invited to present and provide a workshop about listening.
The presentation and workshop slides are available on bigjump.com.au/resources
OUR PARTNERS
OUR SUPPORTERS
