UPCOMING EVENTS
RECENT EVENTS
James Cook University – Skills Migration Seminar and IT Career Boot camp
Monday April 9, 2018, 9am – 12pm @James Cook University
Level 3, 349 Queen St · Brisbane
On Monday 9th March, James Cook University (JCU) Brisbane in association with the Australian Computer Society (ACS) and BIGJUMP held a Skills Migration Seminar and IT Career Boot camp with over 70 participants.
The boot camp is aimed at keeping yourself relevant and employable.
During this boot camp, students were given a one hour talk from Joeri (Yuri) Timmermans, Founder and CEO of BIGJUMP & Co-organiser of Lean Business Strategies Meetup. Joeri (Yuri) spoke about his own experiences he faced when entering the IT industry and tips on how to find an ITC job in Australia.
More about the event can be found in the article on the JCU website
The presentation slides are available on bigjump.com.au/resources
“I truly enjoyed the event and found that to be very useful for all the MIT students”
Farnaz Faeghnia, JCUB IT Club President
Influencing Skills for Startups
Thursday 29 March 2018, 12pm – 12:45pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley
Startups need to be influential with their staff, customers and investors. Are influencers born or made?
Can you learn to be more influential?
The truth is that you can learn how to be more influential with those around you!
In 1984, Robert Caildini introduced the Theory of Influence (video), based on the following six key principles:
In this event you will learn about the 6 Principles of Influence with take-away examples for your startup.
The applicable findings of the his most recent book Presuasion will also highlighted.
Pricing Strategies for your Startup (Part 1)
Thursday 1 March 2018, 12pm – 12:45pm @River City Labs
level 3, 315 Brunswick Street, Fortitude Valley
This event will provide an introduction to and discussion around pricing strategies for startups.
This topic is ideal for those seeking to improve their understanding of pricing strategy. There will be approximately 30 mins of content and 30 mins of discussions Q&A. According to Madhavan Ramanujam (Monetizing Innovation: How Smart Companies Design the Product Around the Price), there are only three pricing for startups:
1) Maximization
2) Penetration
3) Skimming
Maximization (Revenue Growth) – maximize revenue growth in the short term. Startups should pursue maximization when there are no clear differences in customer segments’ willingness to pay, and when the optimal short term and long term prices are equal. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.
Penetration (Market Share) – price the product at a low price to win dominant market share. A bottoms-up strategy lends itself to penetration pricing. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Penetration pricing leads to land-and-expand sales tactics. Expensify, Netsuite, New Relic, Slack follow this model. Penetration prioritizes market share.
Skimming (Profit Maximization) – start with a high price and systematically broaden the product offering to address more of the customer base at lower prices. Skimming is widespread in consumer hardware. Apple sells the latest iPhones at the highest prices, and repackages older models at lower prices to address different customer segments. As Madhavan tells it, Steve Jobs was both a product genius and pricing genius. By pairing the two skills, he led Apple to record-breaking profits quarter after quarter.
Important to know
Event slides are available on the Resources page.
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