Leverage from the power of customer spend dynamics and advocacy
Most leaders of start-ups and businesses put heaps of effort into developing their idea, building a team and/or attracting investors.
When it comes time to launch, it’s always: “sell as hard as you can..!”
Profit by Design, ensures we put effort into how we attract and keep the awesome customers we want.
The customers that our value will resonate with the most, so they spend more and become advocates of what you do.
PROFIT BY DESIGN
Do those words actually go together – yes, they do.
Businesses need to make a profit, so the business can continue to deliver value for its customers, and provide a return for the investors.
Even if you want to start a non-profit, or an organisation that can be classified as a charity – you still need to make money (profit) to continue the good that you want to do.
We need to be comfortable with that.
Profit is not a bad word, it is means that allows businesses to survive, for entrepreneurs to commercialise their ideas and for business owners to have a decent lifestyle.
What can learn from Profit by Design
- How customer spend impacts profit
- A clear understanding of the common pitfalls entrepreneurs experience with sales
- How customer portfolios can be designed for maximum profit potential
- An understanding to the Architecture of the Specific Customer Engagement
- Conversation that Attracts and Keeps your Awesome Customer
- How innovation adoption affects the success of your customer acquisition tactics
- Why value propositions need to be (at least) at two levels
About Mark Hocknell
Mark Hocknell collaborates with leaders of organisations (of all sizes) to improve their results by focusing on the customer-side of the business.
He is a consultant, speaker, author and mentor specialising in customer centric business and performance measurement.
For the last 11 years as a consultant Mark has developed customer strategies with more than 30 organisations (from SME’s to large GOC’s) to improve the delivery of customer value and sales performance.
Mark combines corporate experience from Suncorp with academic exposure through QUT (holds and MBA and has taught at the Graduate School of Business) and Griffith, to provide pragmatic approaches to business performance improvement.
Event and workshop options
Introduction Event – At various locations and times around Brisbane. Cost: $30 per participant.
Half Day Workshop – 4 hour workshop that will cover the following:
- How customer spend impacts profit
- A clear understanding of the common pitfalls entrepreneurs experience with sales
- How customer portfolios can be designed for maximum profit potential
- Practical application of the Architecture of the Customer Engagement; the Conversation that Attracts and Keeps your Awesome Customer
- How innovation adoption affects the success of your customer acquisition tactics
- How values and ethics apply to engaging customers
- How your customer makes decisions and buys
- The ideal methods to apply to your selling activity
Tickets – Single ticket $120, Group ticket $90
In-house workshop – “Profit by Design: Applying the Architecture for Customer Engagement
This is a two day workshop run within your business and focusing only on your business. The theory and exercises are applied directly to you and your business.
For further information or a quote: contactus@bigjump.com.au
CUSTOMER CENTRICITY – PODCAST
Mark Hocknell, special guest on Podcast with Jack Ferguson from The Push.
Mark speaks about the challenges he faced managing large teams and projects in the corporate world. He also discusses the benefits of understanding Net Promoter Scores, learning how to manage your team and a new take on demographics.